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CARDonline


Business Websites  
CARDonline is the leading source of Canadian advertising rates and data, the essential tool for all advertising professionals. Containing over 6000 media listings and services it provides accurate and up-to-date information on sections including Newspapers, Magazines, Television, Radio, Interactive Media, Out of Home Advertising, Media Associations, Advertising Agencies and Media Representatives. CARDonline features include: powerful search functionalities, comprehensive reporting capabilities, instant CPM calculations, line calculator, downloadable vCards and much more!
Contact Information
Owned and operated by: Rogers Publishing Limited, Business and Professional Publishing, One Mount Pleasant Rd., 7th Floor, Toronto, ON, M4Y 2Y5
Phone: 416-764-1573 . Email: pamela.kirk@rci.rogers.com
Aileen Beloso, Circulation-Data Coordinator  ( Phone: 416-764-1620 . Email: aileen.beloso@cardonline.rogers.com) vCard
Lucy Collin, Publisher  ( Phone: 416-764-1582 . Email: lucy.collin@marketingmag.rogers.com) vCard
Carmen Dahiroc, Data Assistant  ( Phone: 416-764-1461 . Email: carmen.dahiroc@cardonline.rogers.com) vCard
Artemis Hall, Editor  ( Phone: 416-764-1785 . Email: artemis.hall@cardonline.rogers.com) vCard
Pamela Kirk, General Manager, Online Brand Strategy  ( Phone: 416-764-1573 . Email: pamela.kirk@rci.rogers.com) vCard
Carol Leighton, Sales Manager, Ontario & Western Canada  ( Phone: 416-764-1544 ;  800-720-8916 . Email: carol.leighton@rci.rogers.com) vCard
Darlene Mooney, Data Assistant  ( Phone: 416-764-1615 . Email: darlene.mooney@cardonline.rogers.com) vCard
Cristina Palhares, National Sales Manager, CARDonline & National List of Advertisers  ( Phone: 416-764-1619 . Email: cristina.palhares@rci.rogers.com) vCard
Sharron Taylor, Production Manager  ( Phone: 416-764-1616 . Email: sharron.taylor@cardonline.rogers.com) vCard
Branch Offices
Montreal Office, 1200 McGill College Ave., Suite 800, Montreal, QC, H3B 4G7
 (Phone: 514-843-2518 . Email:  yves.jalbert@rci.rogers.com   vCard)
Yves Jalbert, Sales Manager  (Phone: 514-843-2518 . Email:  yves.jalbert@rci.rogers.com  vCard)
Service Profile
(English)
Launched 2000. Provides information pertaining to advertising rates, personnel, issuance and closing dates, email addresses and other related data in national print and broadcast media in Canada. The essential web directory for Canadian media buyers and planners. Provides critical advertising rates, data and media planning information for advertising, marketing, PR and communication professionals. Registration: required. Terms: 1 Annual Online License and The Print Directory $600 (+ taxes); 2 Annual Online Licenses & The Print Directory $775 (+ taxes). Register at www.cardonline.ca.
User Profile
The essential web directory for media buyers, planners and other advertising professionals.
Traffic
1,100,000 estimated annual page views.
Advertising
Closing date for online services is 5 days preceeding "live" launch, including revisions.
Rates are effective January 1, 2010
Rates confirmed July 13, 2010
Rates are net  
Cash discount None.
Rate Card
Monthly Services (Run of Site)
 
1 ti
Leaderboard (top)*
$6,000
Banner
$4,000
Big Box #1, #2, #3 (rotate)
$4,000
* Expandable if banner position not sold at +25%. Leaderboard (bottom): Rotates with top leaderboard (same or different creative).
Annual Services - Listing Enhancements
 
1 ti
*Featured listing (max. 3 positions above organic search results); includes logo & ownership of 3 keywords
$4,000
Per keyword (extra), dep. on avail. (for featured listings)
$500
Priority listing
$2,800
Positioning statement (max. 100 words, supp. by client)
$2,500
Sponsored link (includes logo) 3 spots that rotate*
$1,975
Logo (search results page & listing page.)
$1,120
*Includes both online & print exposure.
Internal/Category pgs. (browse/search by category)
 
Leaderboard (top)*
$4,200
Banner
$2,600
Big Box
$2,600
Half Box #1 & #2 (rotate)
$1,600
** Expandable if banner position not sold at +25%. Leaderboard (bottom): Rotates with top leaderboard (same or different creative).
Internal/Type pgs. (specific categories)
 
Leaderboard (top)*
$3,000
Banner
$2,000
Big Box
$2,000
Half Box #1 & #2 (rotate)
$1,100
** Expandable if banner position not sold at +25%
Other CARDonline services
 
eBLAST
$5,000
All ads will display regardless of whether user is logged or not logged in to site. Video capability in any ad unit (streamed via client side). Additional charge if housed on CARDonline.
Marketing & Promotional Services
Marketing services available.
Technical Requirements
Leaderboard (Top & Bottom) 728 x 90 pixels; Positioning statement, max 100 words. Half box 300 x 125 pixels; Banner 468 x 60 pixels; Big Box 300 x 250 pixels.
Format(s): JPEG, GIF.
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